On completion of this course, you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills.
**About this course**
Discover the new Fundamentals of Digital Marketing course and learn about current digital marketing topics, from AI tools to video marketing.
Go at your own pace and explore 17 modules packed with practical exercises and real-world examples, gaining actionable insights that you can apply to grow your business or career. All modules were created by experts at Google to help you turn knowledge into action.
Learn the basics of online security, how it applies to you and your business.
About this course
Improving your online business security is an important piece of keeping your business healthy overall. In these free of charge course videos, we’ll introduce the basics of online security so that you can examine how it applies to your employees, your company, your users and customers.
Get an introduction to code, find out how it works, what it can do, and how it can benefit you.
About this course
Code powers everything from laptops to vending machines to cars. But how does it work? In these course videos, you'll learn what code is, why so many coding languages exist, and how they are matched to achieve specific tasks. Most importantly, you’ll learn why having a basic understanding of code could be beneficial for you.
Find out how to build a digital presence, sell to customers online, and stay safe from hackers.
About this course
Start our course free of charge to discover what it takes to start and run a successful business online. You'll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally.
Discover how speaking about your achievements can boost your confidence and powers of persuasion.
About this course
Learning to speak openly about your achievements will help others understand your strengths and skills. In these course videos, we'll discuss self-promotion and why it can be so difficult, and also share practical tips on boosting your confidence and self-worth to enable you to progress further in your career.
Learn how to write a CV, prepare for interviews, and land that next job.
About this course
With the right tools and skills, anyone can achieve their dream job. Start our free of charge course and learn how to create a great CV and covering letter, develop your online presence, nail the interview, and stay on track to landing your next job.
Learn how search engines and online advertising can help you connect with more customers.
About this course
Start our course free of charge to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness.
Promote a business with online advertising : Google
Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers.
About this course
Start our course free of charge and learn how to promote a business online. We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and display ads can help you reach and attract more of the right customers.
Feel more confident about public speaking, and learn how to quickly and easily tailor your speeches to specific audiences.
About this course
Speaking in public is not something we are born with, but something that is learnt. Public speaking is not only for a select group of people, it can be learnt by anyone. This free of charge course will highlight some important body language whilst speaking in public and the correct preparation before giving a speech so it’s tailored to your audience.
Become better at managing your time, and learn how delegation and prioritisation can help you work more efficiently.
About this course
Managing time successfully is essential to ensuring you're as productive as possible. Start our course free of charge and learn how to boost your productivity with cloud collaboration tools, as well as how mastering prioritisation and delegation can help you maximise your effectiveness at work.
Understand customers needs and online behaviours : Google
Learn how web analytics can help measure the success of your online marketing, and get better results.
About this course
With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our course free of charge and find out how you can easily measure your activity and understand customer needs and their online behaviours.
Grow your online presence and start reaching new customers on their mobiles.
About this course
Start our course free of charge and learn how businesses can grow their online presence and start reaching valuable new customers on their mobiles.
Learn how to take your business global and start selling to customers abroad.
About this course
Want to know what it takes to go global? Discover how to enter new markets and sell to customers around the world, with our free of charge course on how to expand a business internationally.
Get your business noticed and connect with more customers through social media, video, and content marketing.
About this course
Take our course free of charge to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with more customers online.
Communicate your ideas through storytelling and design : Google
Discover the power of ideas, and explore the tools and techniques you can use to capture your audience’s attention.
About this course
Your ideas become more powerful if you learn how to share them. In this free of charge course you'll build a toolkit of simple tools to help you organise and share your ideas effectively. You’ll learn how to take advantage of storyboards, mind maps, images and storytelling to capture the attention of your audience. Soon enough you’ll be able to create effective, engaging, and fun presentations.
Get simple tips and advice on writing for businesess, and learn how to make your communications concise, easy-to-read, and engaging.
About this course
Business writing is any written communication used in a professional setting. It could be an email, memo, presentation or report. In this free of charge course, you’ll learn some tips and guides to help you make your business communication direct, clear, and designed to be read quickly.
Learn how networking can help you take control of your career, find a job, or grow your business.
About this course
Whether you are running a business, making your next professional step, or looking for work, networking can help you take control of your career. This free of charge course will help you build your network and personal brand, both online and in the real world.
Learn how to develop and maintain healthy tech habits.
About this course
Technology plays a big part in most people’s lives these days, but how do you make sure it actually improves your life rather than distracts from it? In this module, you’ll discover why a healthy relationship with technology is so important, and how you can become more aware of your own online usage. You’ll also learn about the different tools you can use to help you develop and maintain healthy tech habits.
Plan your video with AI in Google Vids - Google Docs Editors Help
Feature availability This feature requires an eligible Google Workspace subscription. Learn about Gemini features and plans. Most AI features in Vids, such as "Help me create," rea
Create a form with Gemini in Google Forms - Google Docs Editors Help
Important: This feature requires an eligible Google Workspace or Google AI plan. Learn about Gemini features and plans. On Google Forms, you can use “Help me create a form”
Tables in Google Sheets with Gemini - Google Docs Editors Help
Important: This feature requires an eligible Google Workspace or Google AI plan. Learn about Gemini features and plans. On Google Sheets, when you accept a “Convert to table” suggestion, Gemini autom
Generate a slide with Gemini in Google Slides (Gemini Alpha & Workspace Experiments) - Google Docs Editors Help
Feature availability Generate a personalized slide with Gemini in Google Slides is available as part of Gemini Alpha, which is available for work accounts only. Your administrator controls
Accelerate your career or business with an online digital skills course in everything from coding to AI and beyond.
Important Notice: Enrollments for the Fundamentals of Digital Marketing course are temporarily paused to bring you an updated version with fresh content, practical tips, and real-world examples. For learners who have previously taken the course, your badge will still be accessible after the course update.
The new and improved course will launch soon in English, French, Ukrainian, Spanish, Italian, German, and Arabic.